A new opportunity in university markets.
A new category:
recovery-first residences
The renter changed. Student housing development hasn't.
A decade of volume student housing built amenity checklists and shared beds. Drinking is down, wellness is up — and the renter moved on.
NIL and revenue-share now pay athletes like pros — joined by affluent students and a university medical workforce, all wanting recovery, privacy and design.
A real recovery club below, quiet-by-engineering homes above, a nutrition café at street level. Leased by the unit — pricing power from product, not discounts.
A beautiful health club — with residences above.
From rooftop to below grade — recovery built into every floor.
Vasari Flywheel
Drives demand, exclusivity, and organic brand growth.
reinforcing
growth
The club and athletes are the gateway — limited supply creates demand, demand raises prices, and exclusivity fuels the brand.
Residential is the base. The operating layer is the upside.
LobbyOS runs concierge, booking & café — separable platform IP. Sponsor pro forma, base case.
500 S Dubuque Street — the first Vasari.
44 recovery-appointed homes above a 6,911 SF health club in downtown Iowa City. Under construction, fully financed, and independently appraised — delivering August 2027.
Appraisal is residential-only and excludes the health club. Sponsor pro forma — illustrative, not an offer.
A flagship now. A disciplined platform next.
| Market | University | Status | Fit |
|---|
Each market is a ground-up build — or a unique remodel where the right asset exists. We enter only where demand, district, and site feasibility overlap.
